Search Engine Optimization (SEO) is the practice of optimizing your website to be found in Google and other search engines. Google currently has a 72% market share in search, so when we discuss search engines we are largely targeting Google.
Understanding Google Search Results
Google breaks its search results into 3 distinct areas; Local Business Results, Organic Search Results, and Paid Advertisements:
Search engine optimization will increase your rankings in both the Local Business Results and the Organic Results. Having a great company website means nothing if it doesn’t get any traffic. SEO, when done well, will:
- Dramatically increase traffic to your website
- Produce pre-qualified traffic – users explicitly searching for your product or service
- Produce traffic that converts at a higher rate than traffic from advertising
- Create brand awareness & trust (users place more trust in the results at the top of the search engine rankings)
SEO for your Local Business Website
Proper SEO is becoming more and more essential for local businesses. Your customers rely less on yellow page ads and print media than ever before. Instead, they are turning to Google to tell them who the best local service providers are.
- Over one billion local searches take place online every month
- 43% of ALL Google searches contain a geographical modifier such as a city name or zip code
- 67% of online people searching online purchase their product offline, meaning at a local business
For a free consultation, please call us today at (831)275-0249 or click on the button below to get a free quote.
